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Web Marketing All-in-One Desk Reference For Dummies |  | Authors: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Publisher: For Dummies
Category: Book
List Price: $34.99
Buy New: $19.76
as of 9/8/2010 00:54 EDT details
You Save: $15.23 (44%)
New (36) Used (12) from $19.76
Seller: indoobestsellers
Rating:  13 reviews
Sales Rank: 13644
Media: Paperback
Pages: 936
Number Of Items: 1
Shipping Weight (lbs): 3.1
Dimensions (in): 9.1 x 7.4 x 2.2
ISBN: 0470413980
Dewey Decimal Number: 658
EAN: 9780470413982
ASIN: 0470413980
Publication Date: March 23, 2009
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470413982 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
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| Customer Reviews:
Showing reviews 1-5 of 13
 Cannot download to my Ipad/Iphone July 6, 2010
Alexandre Vermeulen
0 out of 2 found this review helpful
If you purchase this book you have the risk to be in the same situation as I am now. I have purchased this book for my Kindle Application on Ipad/Iphone and cannot download it properly. The book has "errors" and cannot be opened both on Iphone and Ipad. You have to delete from your "HOME". So the book is there, in the Archived Area and nothing can be done at the moment! I tried other books and samples and it downloaded properly.
On the other hand, Amazon Customer Service just say that they are analyzing the situation for almost 2 weeks! I received 3 e-mails saying that they "are investigating what happened" from different people. Unbelievable for a company that like to communicate how respect their customers.
Think twice in purchasing this book (because of the "errors" on digital format you can face) and with Amazon because they seem to ignore you when you have a real problem.
This is a bad customer experience.
 Web Marketing Made Simple July 6, 2010
J. Garton
The "For Dummies" series of books are known for taking the complex and making them understandable and practical. This book will show you everything you need to develop success online. No over-your-head tech talk, just clear simple techniques that anyone can act on right away.
Lacking SEO skills will mean the difference of being an unknown or a traffic magnet online. These eight minibooks will show you how to get your site found by search engines. Learn how to write ads that turn views to clicks, and clicks to sales.
If your spending money marketing online, this book will show you how to stop wasting your money, and maximize results. The book list the best techniques to generate traffic, and even how to reach your audience using mobile technology.
I highly recommend you buy this book, read it, act on it, and watch your online profits increase.
James Garton
Author of 25 Ways to Make Money Online
web marketing for dummies March 14, 2010
N. Schlecht (MI)
3 out of 3 found this review helpful
I thought the book was well written, it was nice to have a mixture of experts on their subjects. If you've read some of the other internet marketing (like seo, ppc, etc)for dummies books, you'll appreciate the shorter chapters here. It really sums everything up in a lot less pages than one of the full books. For me, reading Search Engine Optimization for Dummies and then reading this book with the sections it felt more organized and not as repetitive.
Too Big for a Door Stop January 12, 2010
Steven B. Schafer (Plymouth, MI USA)
2 out of 4 found this review helpful
For the money, this is physically the largest book I've ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([...]) later this month and found to book to be everything it promises. The books on technical things are too technical for me, but I'm passing the information on to our web designer. The books on PR and SEO and content are excellent. I WILL keep it on my desk and refer to it often.
Unpaid Review from an SEO Expert December 20, 2009
Compay (New Orleans, LA)
14 out of 15 found this review helpful
This book is easily one of the better primers for web marketing available today. While it doesn't serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it's an excellent starting reference with a few new ideas for experienced web marketers.
Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.
The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.
Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.
Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.
The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.
While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
Showing reviews 1-5 of 13
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