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SEO Warrior |  | Author: John I Jerkovic
Publisher: O'Reilly Media
Category: Book
List Price: $44.99
Buy New: $25.68
as of 9/7/2010 23:59 EDT details
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Rating:  8 reviews
Sales Rank: 51540
Media: Paperback
Edition: 1
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 10.2 x 7.1 x 1.3
ISBN: 059615707X
Dewey Decimal Number: 025.04
EAN: 9780596157074
ASIN: 059615707X
Publication Date: November 13, 2009
Availability: Usually ships in 1-2 business days
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Product Description
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques. - See website optimization in action with detailed case studies of five website types
- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience-and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
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| Customer Reviews:
Showing reviews 1-5 of 8
 Not for Web Developers or Designers, for Web Masters and Business Gurus June 4, 2010
Nathan J. Sweet (Madison, WI USA)
0 out of 2 found this review helpful
If you are a web developer don't buy this book. The Art of SEO is what you want as a developer and designer. The book is almost worth it for the perl scripts that he offers for free, but they're available on his website, and aren't something you couldn't have picked up on your own. If you're a webmaster or business guru, then this book will take you as far as you can go without having to have specialized knowledge about the internet. It's a very good, general overview of SEO, but it falls short on practical tactics and the the technical aspects of how robots read websites, how new factors are constantly emerging, and how developers should be on the lead edge of defining optimization. It's section on mod_rewrite is very weak indeed.
If you're a web developer and/or designer and this book is new information to you, then you need to get clued up ASAP. This book is a lot of common sense spelled out in detail. It's a great introduction to SEO, but if you're a seasoned web developer there is little in the way of new information. Take my review with a grain of salt. I'm someone who believes books should offer something the internet could never give you. If that's not how you think, then this book may be worth it for you, as it is a good introduction to every aspect of SEO. If you choose to see this book as a central location that collates common sense in one place, then it's more of a 4 or 5 star book.
 Excellent SEO book April 13, 2010
Jon in Florida (West Palm, Florida)
1 out of 1 found this review helpful
Excellent overview of SEO. The author touches on all areas related to SEO, not always in great detail which is understandable as some topics could warrant their own book but he covers enough of each to give you a thorough understanding. Please be advised that all the code script examples are opensource based, php primarily. If you are a ASP.NET, C# app builder they won't help you that much but the general idea is communicated through the examples which you can figure out in your language of choice. A must book for your SEO collection.
A top pick February 11, 2010
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
John I. Jerkovic's SEO WARRIOR is for any library strong in web design, teaching about web search engine marketing practices such as Google AdWords, and how to use social networking to increase visibility. From creating sites with SEO to using keyword research to find terms to reach an audience, this is a top pick.
SEO Warrior February 8, 2010
Sacramento Book Review (Sacramento, CA)
8 out of 11 found this review helpful
//SEO Warrior// is one of those books that's titled slightly misleadingly: It's not as exciting as it would seem.
//SEO Warrior// is one of the most thorough books on the subject of search engine optimization ever written. No topic, no matter how minor, isn't covered thoroughly and with a number of examples; reading this book and following it will definitely help your website climb in the search engine rankings.
Just be prepared for a long read. This book was written as a textbook, and is about as enthralling. The language frequently slips into a pedantic style, making for a boring, exhaustive read into a topic that requires some programming background to fully appreciate. There is almost no concession made to the non-programming audience, and even programmers will likely get bored quickly, skimming through some sections. This is just not a book that lends itself to easy reading. The online extras for those that purchase the book are worth it, however.
//SEO Warrior// is a great reference book, but is not a book whose reading should be taken lightly. The topic covered is definitely important; this just should not be your first and only book on search engine optimization.
Reviewed by Jamais Jochim
Excellent Book for Webmasters, Which Teaches You Everything About SEO January 15, 2010
Randall Degges (Los Angeles, CA)
8 out of 8 found this review helpful
I just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.
The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.
The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:
- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand
and a good deal of other topic.
The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.
I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.
Showing reviews 1-5 of 8
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