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The Google Way: How One Company Is Revolutionizing Management as We Know It |  | Author: Bernard Girard
Publisher: No Starch Press
Category: Book
List Price: $24.95
Buy New: $14.32
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Rating:  12 reviews
Sales Rank: 76164
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3
ISBN: 1593271840
Dewey Decimal Number: 658.4012
EAN: 9781593271848
ASIN: 1593271840
Publication Date: April 1, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed. Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools. As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow. Google's culture is one of innovation. Why not make that spirit of innovation your own?
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| Customer Reviews:
Showing reviews 1-5 of 12
 Nice, fluent and easy-to-read business book August 2, 2010
Udi Drezner (Tel Aviv, Israel)
Nice, fluent and easy-to-read business book that tries to explain to the reader how and why the Google management system has been so successful. In addition, besides focusing on Google, Bernard Girard also looks at and evaluates other businesses that have adapted similar types of management styles to Google.
I definitely recommend reading this book!
 from a distance January 26, 2010
algo41 (cinnaminson, nj United States)
This work serves as a competent introduction to Google, why it has done well, and the issues surrounding its business model. Girard is a bright guy, but he was writing from a distance, having never worked for Google, nor, apparently, having much access to those who have. He chose not to go into any real depth on subjects like the search algorithm, and the discussion of Google's advertising model could have been clearer and more complete. By the end I wished this modest work had been even shorter, given the limits of what it had to say.
At Google the sum may be greater than its parts as none of what Girard identifies as its reasons for success are new or unique; or perhaps it is Google's focus on and ability to hire only the brightest. I participated in peer review teams for many years; sometimes they worked well and sometimes not. The concept of modular programming, under different names, is an old idea: you develop blocks of code which provide a function, but protect themselves against changes in other blocks with which they may be used. The idea of creating a prototype as soon as possible, then refining it with the aid of user feedback, is also an old idea.
An easy read, but don't take it too seriously December 16, 2009
Eric Lawrence (Redmond, WA USA)
1 out of 1 found this review helpful
This fawning portrait of Google's management and organization proves to be a quick read, but its message is rather muddled: the author finds himself often reiterating how what works for Google may prove unique to Google and inapplicable to nearly every other company. He mostly finds Google's management flawless, erecting only token strawmen to knock down in the course of his analysis.
The section on threats to Google's continued success was interesting: the list of threats was fairly solid, although the analysis of those threats was lacking in both depth and credibility.
Ken Auletta's "Googled: The End of the World as We Know It", while far from perfect, proved to be a far more insightful look at both Google's success and the obstacles it will face in the future.
An interesting introduction November 1, 2009
Douglas Wardle (Las Vegas)
1 out of 1 found this review helpful
I bought this book as a reference for my ongoing use of Google Inc as a subject for business school studies. It does provide a good overview of Google's business model and looks at their potential for continued growth. I was hoping for a better financial analysis, but will find that from other sources. Overall, a worthwhile read.
ideas that stick September 20, 2009
lieven baeyens
1 out of 3 found this review helpful
This book gives insight in a number of key concepts applied at Google. As the magic of concepts is in the implementation, this book is good starting point. giving sufficient insight in the concepts, but leaving enough space for your imagination and challenges for your brain in looking for an implementation that fits your organization.
Showing reviews 1-5 of 12
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